How would you create a PLN prior to engaging a social media campaign on a topic of your choice?
Topic: Fashion design
The topic I choose is Fashion design. The main social median I would be focus to build on is Tiktok and Instragram. Young people are the primary users for these two apps, where allows users to post videos and pictures. This is the main requirement of sharing the works of any designs. Prior to engaging a social media campaign on Fashion design, it is important to be active in this field. To be active in the field on social median, I would follow the top popular accounts and see how the posts are formed. How are they special and attractive and what are the reasons of becoming popular. In addition, I would interact with the other who also like the same posts, and read their points of view. I would also join some groups of fashion design and interact with people there, exchange ideas etc.
Choose a topic, consider your audiences, and consider how you would create a social media campaign leveraging your PLN.
Topic: Fashion design
My audiences are mainly young people who likes fashion and constantly active in social median. To create a social media campaign leveraging my PLN, I need my posts to be special and attractive. Since my posts would be videos and pictures of the design, I should photoshop the pictures and edit the videos nicely, make them looks pleasing. In addition, my account need to be constantly active, which means I need to post things regularly. To make more people notice my accounts, I would constantly engaging with others by commenting and joining group chats. Over time, people would be interested to see the main page of my account by interact with me and may think they are great after seeing my works.
juliacelinski
October 20, 2021 — 3:50 pm
Thanks for sharing this post! I agree with your choice of using TikTok and Instagram for this particular topic. Fashion design requires staying up to date and in the know, and i agree that TikTok and Instagram are good platforms for that! I also agree with your statement that you would be constantly active in the fashion community. I find that when influencers and brands are posting frequently it helps to promote their ideas and designs!
Lawrence He
October 25, 2021 — 1:19 pm
It is a great idea of creates social media campaign about fashion design. Videos and pictures are definingly good ways to attract online users while people browse through the online platform. The young generation is indeed interested in fashions more. But there are more and more social media accounts that constantly post pictures of stylish seniors. Do you think it is good to include older people in the fashion industry or not?
jiaweigao
November 23, 2021 — 11:53 pm
Thanks for sharing this post! I very much agree with your point of view. The vast majority of users of Tiktok and Instagram are young people. This is very conducive to the development of your theme-fashion design.
alisonneale
November 24, 2021 — 12:45 pm
Hey Shanshan,
Thank you for your blog post. I like the topic of fashion design that you chose. I agree with you that younger people tend to lean towards TikTok and Instagram as social networks and being aware of this helps businesses, political leaders, etc to advertise to and reach a specific target age and niche. That is a great point you made by mentioning the importance of keeping your social media active. The more you post and are consistent, the more traffic and clicks you will receive which increases the popularity of your profile and spreads your PLN even more!
edci338ziwang
November 24, 2021 — 10:03 pm
Thank you this enjoyable read. I like your topic “The fashion design”. I think that you know your audience very well, since most of the audience are young people, you choose modify your messages in a way that attract young audience. One suggestion I had is that, I think young people are more attracted to visuals, a combination of images and texts might interest them even more.
tianqiyang
November 24, 2021 — 11:58 pm
I think you would really attract young users because you know the trends that young people is interested in by studying their online behaviours, I think your message could get to that age group. I think users on Tiktok is a lot more younger? I don’t know the exact, for me, Twitter and Facebook have users that are mostly adults.